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samedi 28 juillet 2007
On our recent road trip to Sète in the South of France to celebrate our fifth marriage anniversary I discovered the power of advertisements!
We were walking along the shores of Balaruc Les Bains and saw an ice-cream parlor. They claimed to have 'glaçes artisanales', which means home made. My husband joked that the only thing that was authentic about the ice cream was the fact the industrially made blocks had to be loaded into the display window by human hands.
Petit Suisse insisted on having a raspberry flavoured ice block. I did not know the real reason as to why he was so insistent on having an ice block when there was an array of attractive ice cream flavours on display.
At dinner time we sat in a restaurant having a gigantic seafood platter entourée by oysters, prawns, crayfishes and numerous other molluscs. Petit Suisse started to sing a jingle which all of a sudden sounded familiar.
It went something like 'Mr Freeze, Mr Freeze...' He sang it in a perfectly melodious tune which unfortunately cannot be reproduced on a two dimensional computer screen.
I glanced at the packaging of the now finished ice block and found 'Mr Freeze' written on it. I subsequently asked Petit Suisse how he came to know about Mr Freeze and he nonchalently answered "I saw it on Tele".
Hubby and I looked at each other and with a telling look, Television adverts do sway impressionable kids and that is the goal of marketing and advertising. Target scored! Need I say more.
The next day while we were in the supermarket he adamently demanded we buy the 'Monster' shaped biscuits fabricated by Lorenz which coindidentally he saw on Television.
I have to be careful not to let too many adverts sway my kids into the latest trend, food, snack, toy, gadget and what not.
Damn advertisements!!! I must admit they are effective for the most impressionable audience though and my kids are in no way immune to the floods of ads...