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mercredi 2 mars 2011

Coup de Marketing

A genius coup de marketing has been forged by the Orange Giant Migros which incidentally is the number one supermarket chain in Switzerland. First there was a collection of tropical animals stickers followed by Oceanmania : a similar sticker collection of oceanic creatures. Now comes Nanomania : futile little colourful capsules which serve no purpose other than completing the cutesy collection. It encourages parents via pressure from their kids to spend as much as they can in order to gain nanos so that their kids collections can be completed... For every 20 Swiss Francs spent one nano is obtained- thus The nanos do not come cheaply. The supernano requires three times the price of a normal nano albeit 60 Frans au lieu de 20 Francs.

Needless to say that my kids are also swept by nanomania but so far I have been successful in evading it because we have elderly citizens who pass their nanos onto us.

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